For sellers
Selling for what it is actually worth
Most homes that sit on the market are not badly marketed. They are badly priced in week one, and every week after that costs money. Here is how I avoid that.
Most homes that sit on the market are not badly marketed. They are badly priced in week one, and every week after that costs money. Here is how I avoid that.
A new listing gets its largest audience in its first two weeks — every buyer already searching that community sees it at once. Price it right and you get competing offers from a pool that has been waiting. Price it 8% high and that same pool scrolls past, and the buyers who follow later see a stale listing and start their offer low.
So we spend real time on the number before we spend a dollar on photography.
I walk the home, then build a comparative market analysis from what has actually sold in your community in the last 90 days — not what is listed, what closed. You get the comparables, the adjustments and the reasoning in writing.
A prioritised list of what genuinely returns more than it costs — paint, decluttering, light fixtures, landscaping, a pre-list inspection where it makes sense. And an honest list of what does not: most kitchen renovations, in most price bands.
Professional photography, floor plans, and video or drone where the property warrants it. MLS®, realtor.ca, social, my own buyer list, and direct outreach to agents with matching buyers. Calgary buyers start online — the first ten photos do most of the work.
Scheduled to suit your household, with feedback collected after every viewing and reported to you weekly. If the feedback says the same thing three times, we act on it rather than waiting.
Offers are more than price — deposit, possession date, conditions and the buyer's financing strength all matter. I will tell you which offer is most likely to actually close, which is not always the highest one.
Managing the condition period, the inspection conversation, lawyer coordination and possession-day logistics. Most deals that fall apart do so after they are accepted; this is where the work is.
1. Declutter hard. A third of what is on your surfaces should go into storage. Rooms read larger and photograph better.
2. Fix the front. Buyers form an opinion between the car and the door. Paint the door, edge the lawn, clear the walk in winter.
3. Neutral paint, warm light. A weekend of paint and swapping cool bulbs for 2700K is the highest-return money you will spend.
4. Deal with known issues. Poly-B, an aging furnace, a damp corner in the basement. An inspector will find it — better it is disclosed on your terms than used as leverage on theirs.
5. Sort the paperwork. Real property report with compliance, permits for any finished basement or deck, condo documents if applicable. Missing paperwork delays closings.
Tell me the address and a little about the property. I will put together a written market analysis and walk you through it — whether you are listing next month or just thinking about it.